The Healthy Side Of Online Grocery Shopping
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The Healthy Side Of Online Grocery Shopping

It is true, skipping from supermarket could control your buying impulses.


There is a study that suggests that people tend not to buy those super sweet chocolates and candies when they’re buying groceries online. Turns out that online grocery shoppers usually buy what are they basically need and tends to add healthier food products in their shopping cart.

The study was conducted by Professor Jaime Coffino from the University at Albany, State University of New York, who surveyed college students about their impulsivity and how they respond to the presence of food, according to Live Science. After rating their levels of impulsiveness, the students were then told to hit the online grocery store with a budget of $48.50 and a mission to buy “nutritious, affordable and tasty” foods.

Coffino then calculated the nutritional value of the food in each shopping cart and found that generally, people made healthy choices. “It didn’t matter how impulsive a person was,” Coffino told Live Science. “The nutritional outcomes didn’t vary.” In the test group, there was no evident link between impulsiveness and healthy food choices. Basically, even if students identified as very impulsive, they were still able to choose healthier food when shopping online, because they didn’t accidentally wander down the cookie aisle in the grocery store.

The study, which was presented at the annual meeting of the American Psychological Association, was small and hasn’t been peer reviewed yet. However the results are certainly intriguing enough to warrant further investigation and for those of us who, like Oscar Wilde, can resist everything but temptation, it might be a good idea to shop online, far from the Chile Limón Flavored Rolled Doritos and Pico de Gallo Lay’s potato chips.

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